Alexander Duff Robertson, the son of a Scottish industrialist, began business as the proprietor of a laundry in London. He later became predominantly involved in property development both in London and Shoreham. During WW1 he was a captain in the RFC/RAF and afterwards served on Shoreham‘s Urban Council.

Alexander purchased land on Shoreham Beach and went on to build a number of bungalows there for himself, his family and to let out. During their time in Bungalow Town the building work and subsequent residency in their homes was uniquely recorded in a collection of photographs and ephemera that have been generously donated by a descendant who bears the self same names of his forbear.